Client:
Services:
Blends with Benefits.
The Context.
The Creative.
Boost Juice introduced "Blends with Benefits", a limited-edition lineup of six smoothies formulated with new functional ingredients; protein, creatine, collagen and fibre. They needed a campaign that communicated targeted wellness while maintaining their vibrant, unmistakable character. It was essential to translate the complex goals of each functional drink into cohesive design and messaging that actually connects across digital feeds, print, and physical spaces.
For the print and digital advertising rollout, the creative direction pivoted to prioritise the natural aesthetics of the product. We deliberately removed the slip-on band in these digital and print assets to provide an unobstructed view of the beautiful drinks and their vibrant layouts. Because the functional health benefits were a completely new feature for Boost, our primary consideration was ensuring the visual identity communicated these advantages clearly. By connecting the dots between the big idea and every detail, we translated these complex wellness goals into scroll-stopping, high-impact visuals that showcase the drinks and their real fruits perfectly and ensure the design works as hard as it looks good.
