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Brand Identity.
The Context.
Inspired by the Bogong moth and its deep historical and cultural significance to First Nations Australians, Infusa Distillery draws on a story of connection to Country, nature and heritage. The brief was to develop a distinctive brand identity that captured the meaning behind the name while establishing a contemporary presence within the craft spirits market. The challenge was to translate this inspiration into a considered visual identity that honoured the story and carried its character across packaging and digital platforms.
The Creative.
The creative direction centred on translating the story and inspiration behind Infusa into a distinctive visual language. Drawing on the natural world, the Bogong moth and the character of the Australian landscape, the identity was developed to feel considered, expressive and connected to its origins. Extending across the brand identity, gin packaging and website design, each touchpoint was designed to work together as a cohesive brand experience, bringing the story of Infusa to life from the bottle through to the digital experience.
