Client:
Services:
Matcha Your Way.
With matcha continuing to build momentum, Boost Juice saw an opportunity to put its own spin on the growing trend. Introducing a new range of matcha drinks, the campaign invited customers to discover matcha in a way that suited their taste, with the freedom to choose their preferred strength. The challenge was to make matcha approachable for newcomers while giving existing matcha lovers a reason to try something new.
The Context.
Introducing Matcha Your Way; a playful campaign celebrating choice, customisation and a fresh take on matcha. The creative direction brought Boost's bold, energetic personality to the matcha movement, using vibrant visuals and cheeky messaging to make the range feel fun, fresh and accessible. With three strength options; Light, Regular and Strong, the campaign put customers in control, proving there's no one-size-fits-all way to enjoy matcha.
The Creative.
