Client:
Services:
Boost in a Bottle.
Boost in a Bottle brings the bold flavours and feel-good energy of Boost Juice into a convenient, ready-to-drink format. With an opportunity to refresh the existing packaging, the project focused on creating a more impactful and contemporary look that captures the personality of the Boost brand while helping the range stand out in an increasingly competitive beverage category.
The Context.
The redesign puts the fun, vibrant and unmistakable personality of Boost front and centre. Bringing together bold colour, confident typography and playful graphic elements, the new packaging creates a stronger visual presence while making each flavour feel distinctive within the range. The result is a fresh, energetic packaging system that feels unmistakably Boost; designed to grab attention, celebrate flavour and bring a little more personality to the drinks aisle.
The Creative.
