Client:
Services:
Brand Photoshoot.
Boost Juice needed a refreshed library of evergreen brand imagery to support its ongoing marketing, digital, social and in-store communications. The objective was to create a versatile collection of photography that captured the recognisable personality of Boost, providing a consistent bank of visual assets that could be used across multiple channels and applications.
The Context.
From concept to final delivery, I led the creative direction and end-to-end production of a multi-day brand photoshoot. This involved developing the creative approach, sourcing and booking vendors and suppliers, coordinating talent and wardrobe, and overseeing production across multiple shoot days. Following the shoot, we edited and refined the imagery to ensure a cohesive visual style and polished final result. The project delivered a vibrant and versatile library of brand assets that captures the fun, colourful and unmistakable spirit of Boost Juice.
The Creative.
