Client:
Services:
Coffee Boosted.
Bringing together two iconic Melbourne-born brands, Boost Juice partnered with ST. ALi to create a fresh take on the iced coffee category. Combining ST. ALi's specialty cold brew expertise with Boost's signature fresh ingredients and flavour-led approach, the collaboration introduced a new range of coffee-inspired smoothies and iced lattes. The challenge was to bring both brands together in a way that felt distinctive, exciting and true to their individual identities.
The Context.
The creative direction brought the worlds of Boost and ST. ALi together, balancing specialty coffee culture with Boost's unmistakable energy and playful personality. Through bold campaign visuals, vibrant creative and engaging brand touchpoints, the collaboration was designed to build excitement around the launch and give the new range its own identity. The result was a fresh, energetic campaign that celebrated the unexpected pairing and made coffee a little more fun, the Boost way.
The Creative.
